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The Essentials of Search Engine Optimization

SEOintermediate3h15 lessons

The Essentials of Search Engine Optimization

About this course

SEO Mastery is a comprehensive 3-hour course designed to equip you with the essential skills needed to excel in search engine optimization. Covering both

What you’ll learn

  • On-Page SEO Techniques: How to create effective titles and meta descriptions for better search rankings.
  • Off-Page SEO Techniques: Strategies for engaging in influencer outreach to expand your content's reach.
  • Technical SEO: Best practices for optimizing your website’s speed and performance.
  • Keyword Research: Techniques for conducting keyword research to identify valuable search terms.
  • Image Optimization: How to use image ALT tags effectively to improve SEO.
  • Crawl Error Management: Strategies for checking and fixing crawl errors using Google Search Console.

Course curriculum

15 lessons · 3h

  1. Lesson 1: Introduction to Search Engine Optimization, and tips to master it8 min
  2. Lesson 2: Working with top WordPress plugins to manage SEO Essentials5 min
  3. Lesson 3: Working on Site Basics with Yoast SEO Plugin8 min
  4. Lesson 4: Integrating Yoast SEO plugin to work flawlessly with custom fields7 min
  5. Lesson 5: Various bulk setting techniques, and optimizing workflows4 min
  6. Lesson 6: Leveraging the power of ChatGPT to write SEO-Optimized blog post3 min
  7. Lesson 7: Optimization blog post applying several techniques with the help of ChatGPT4 min
  8. Lesson 8: Uploading blog post in HTML markup format on WordPress, using ChatGPT8 min
  9. Lesson 9: SEO-focused optimization of WordPress site’s images3 min
  10. Lesson 10: Reviewing SEO scores with external tools, and working on improving them6 min
  11. Lesson 11: Process to implement feedback shared by SEO review sites4 min
  12. Lesson 12: Working with SEOSmallTools to upgrade content ranking scores3 min
  13. Lesson 13: Difference between On-Page and Off-page SEO techniques (Essentials)4 min
  14. Lesson 14: Improving website scores to rank on ChatGPT search tool3 min
  15. Lesson 15: Course wrap-up, and how to manage an optimized site architecture4 min
  16. The Essentials of Search Engine Optimization

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