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DDigital Sanyaas

Google Ads Mastery (Hands-On)

Google Adsintermediate3h10 lessons

Google Ads Mastery (Hands-On)

About this course

Unlock the potential of online advertising with our Hands-On with Google Ads course. This 3-hour, intermediate-level program provides a comprehensive

What you’ll learn

  • Introduction to Google Ads: Understand the platform's overview and benefits.
  • Initial Setup: Learn how to set up your Google Ads account and deploy your first ad.
  • Ad Auction Mechanics: Discover how quality score and ad rank influence your ad placement.
  • Campaign Management: Understand account structure, campaign goals, and how to manage campaigns effectively.
  • Keyword Strategies: Master match types, negative keywords, and keyword research techniques.
  • Creating Ads: Learn to create effective search ads, use ad extensions, and design display ads.
  • Bidding Strategies: Explore various bidding strategies such as CPA, ROAS, and maximizing conversions.

Course curriculum

10 lessons · 3h

  1. Lesson 1 : Introduction to Google Ads10 min
  2. Lesson 2 : Setting up an Google Ads account & billing17 min
  3. Lesson 3 : Decoding Ad account’s structure & learning to set up Campaign goals7 min
  4. Lesson 4 : Breaking down Google Ads match types11 min
  5. Lesson 5 : Setting up an Ad with Google’s recommended settings12 min
  6. Lesson 6 : Expanding on Ads functionality with Sitelink extensions11 min
  7. Lesson 7 : Setting up our 1st display campaign13 min
  8. Lesson 8 : Introduction to setting up & creation of HTML5 banners13 min
  9. Lesson 9 : Introducing to Google Ads bidding terms10 min
  10. Lesson 10 : Cracking down on your competitor’s strategies10 min
  11. Hands-On with Google Ads Quiz

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