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DDigital Sanyaas

Facebook Ads for Beginners

Facebook & Meta Adsintermediate3h20 lessons

Facebook Ads for Beginners

About this course

Dive into the world of Facebook advertising with our Facebook Advertising Fundamentals course. This intermediate-level course is designed to equip you with

What you’ll learn

  • Facebook Pixel: Understanding the importance of the Facebook Pixel and how to implement it effectively.
  • Conversion API: Learn how to utilize the Conversion API to track and optimize conversions.
  • Catalog Management: How to set up and manage product catalogs for dynamic ads.
  • Advanced Targeting Techniques: Strategies for precise audience targeting to enhance campaign performance.
  • Competitor Analysis: Techniques for spying on competitors to inform and improve your advertising strategies.
  • Best Practices: Industry best practices for successful Facebook advertising campaigns.

Course curriculum

20 lessons · 3h

  1. Lesson 1: Introduction to Meta Business SuiteFree preview6 min
  2. Lesson 2: Setting up an account on Meta Business Suite, and learning the ropes7 min
  3. Lesson 3: Learn to add required assets smoothly7 min
  4. Lesson 4: Meta Business Suite – settings in detail6 min
  5. Lesson 5: Getting Started with Automated Ads – New Feature8 min
  6. Lesson 6: Choosing goal while working with automated ads8 min
  7. Lesson 7: Working with Facebook’s new settings – Advantage+6 min
  8. Lesson 8: Setting goal – getting more messages and leads for our business7 min
  9. Lesson 9: Working with Facebook’s Audiences – Different Options9 min
  10. Lesson 10: Working with Custom Audience – Customer List4 min
  11. Lesson 11: Learning the ropes of working with LLA6 min
  12. Lesson 12: Starting with Ad Setup8 min
  13. Lesson 13: The best dimensions we will be working with – decoded7 min
  14. Lesson 14: Designing the Facebook Ad creatives – Software box mockups13 min
  15. Lesson 15: Using ChatGPT to draft Facebook Ad’s content5 min
  16. Lesson 16: Breaking down the audience layering mechanism5 min
  17. Lesson 17: Setting up Facebook Shop or Catalogue – Automated Process6 min
  18. Lesson 18: Working with Facebook experiments – A/B testing, and other techniques4 min
  19. Lesson 19: End-to-end Facebook & Instagram Ad setup4 min
  20. Lesson 20: A complete wrap-up of the course, and what all we learned2 min
  21. Facebook Advertising Fundamentals

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