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DDigital Sanyaas

Google Ads for Beginners

Google Adsintermediate3h15 lessons

Google Ads for Beginners

About this course

Welcome to Google Ads Fundamentals, a comprehensive course designed to give you a solid foundation in Google Ads. Over 3 hours, you'll explore essential

What you’ll learn

  • Introduction to Google Ads: Gain a foundational understanding of Google Ads and its significance in digital marketing.
  • Initial Setup: Learn how to set up your Google Ads account and deploy your first ad.
  • Ad Auction Mechanics: Understand the importance of Quality Score in determining ad success.
  • Campaign Management: Discover how to manage campaigns effectively to achieve your advertising goals.
  • Keyword Strategies: Learn the basics of conducting effective keyword research and utilizing match types.
  • Creating Ads: Get hands-on experience in creating search ads and utilizing ad extensions.
  • Bidding Strategies: Explore various bidding strategies to optimize your ad performance.
  • Competitor Analysis: Understand how to analyze competitor ads for strategic insights.

Course curriculum

15 lessons · 3h

  1. Lesson 1: Introduction to Google Ads (latest dashboard)Free preview9 min
  2. Lesson 2: Working with our 1st campaign9 min
  3. Lesson 3: Launching our 1st Ad, including complete setup, payment, send for review.4 min
  4. Lesson 4: Working with Google Tag, and all methods to install it to our site7 min
  5. Lesson 5: Extensive dashboard settings where we can tweak all settings3 min
  6. Lesson 6: Tracking our Ads with our commerce platform6 min
  7. Lesson 7: Working with campaign objective8 min
  8. Lesson 8: Campaign settings, bidding, etc8 min
  9. Lesson 9: Leveraging ChatGPT to power up Google Ad content6 min
  10. Lesson 10: What are site-links? and how to power them up in Google Ads?8 min
  11. Lesson 11: Planning keywords with Google Ads platform6 min
  12. Lesson 12: Working with Google Ads audience manager4 min
  13. Lesson 13: Decoding audience’s intent with latest tools7 min
  14. Lesson 14: Breaking down Ad costs with Exclusion lists5 min
  15. Lesson 15: Wrapping up the entire course1 min
  16. Google Ads Fundamentals

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